Advertising sometimes lacks credibility, leaving consumers unaffected. So, here’s an idea on how to generate emotion and involvement: a true story.
“It’s wild, absolutely indescribable,” says Mukhtar Adow Mohamed to Jyllandsposten (Danish newspaper). A few weeks ago he was unknown – now the video of him has been seen all over the world, more than one million times.
On 5 May, his birthday, he was driving his bus along the usual route in Copenhagen. It was his day off, but a colleague had persuaded him to swap shifts. What Muhktar didn’t know, was that a number of his regular passengers had boarded the bus to surprise him. It started with a (very bad) salute on a trumpet, before the passengers began singing the Danish Happy Birthday song. Everything was recorded by the on-board security camera and other hidden cameras. The final video was made by an advertising agency for use in a campaign called “Better Busdrives”, but the stunt and the surprise were real. Watch the video:
Nothing gives the impression that you’re faceless more than using completely neutral third person language across your site. Instead of using the same old marketing mumbo jumbo to describe your business, how about giving people a bit of the story behind your company?
photo by eNil With so many brands and so much advertising, it can be very difficult to engage your market and get them to take more than a passing interest in your message. The answer could be to look for a way to interact with them. Have a look at these ideas: In the US, [...]
According to Pingbull Dialog: An email-based dialogue sequence is a pre-determined series of emails activated by a pre-defined action, sent out in a given number and at given intervals to a particular recipient.
According to a survey of US Marketing and Sales Executives, emails give you the best ROI. In 2009, every dollar invested in email marketing returned US$43.62.
It was based on the most simple of promotional ideas – ‘Win a free piece of furniture’, but used a tool and medium that until now, had simply been overlooked.
Do you ever forward articles you read online? Researchers at the University of Pennsylvania studied the New York Times list of most-emailed articles. For more than six months they checked it every 15 minutes, analyzing the content of thousands of articles. Their results show people preferred emailing articles with positive themes and they liked to send long articles on intellectually challenging topics.
We can work within your teams, complement their skills and, in the process, transfer useful knowledge. We can work inhouse on strategy, planning and development of ideas – as well as all kinds of marcoms initiatives.
The most important colour trend for 2010 is not black or purple, but an airy, light blue according to Willeke Jongejan from AkzoNobel. The Dutch colour designer and trend researcher says right now, we need light blue to breathe. It symbolises wide horizons, new beginnings, energy and hope. She says we want to see a clean, clear and unpolluted future.
Recently, the three of us (Rob, Inge and John) got together and decided to pool our strengths.
We know many businesses want to spend less time briefing and managing suppliers.
They want good advice, not just good design.
And want access to specialists who can bring it all together.
So here we are, three marketing and comms specialists; ready, willing and able to work on your behalf – 2gether.
